Advertising Research Continued

Peter Samuels

Samuels work for “bideawee” is quite simple, which is why it is so effective. He uses a black background which allows the tones in the subject’s fur to really shine through in this image so that none of the detailing is lost, even in the darkest areas. This also helps to draw our focus on to the dog, as well as the digital halo and writing above them. The dog is positioned so that their face is pointed upwards and to the right hand-side of the frame, almost as if they are looking up to “heaven”, which furthers the story behind the advert.

The image overall is simple; the dog looks content and calm which makes me feel that the care the provider offers causes their patients to feel relaxed and at home. I get the impression from the campaign that the company treats each patient as if they were their own and that they put the care of the animals above anything else in their business and so this advert would definitely interest me enough to research the company and then possibly use them myself.

Jean Yves Lemoigne

Lemoigne’s advert for Evian is fun and whimsical; their use of bold, contrasting colours draws us in to look closer at the image at which point we can see that something is not as expected. By using two images, one of an adult and one of a child, I understand that the advert is saying that you feel so good from drinking this water that you will feel like a child again as well as possibly feeling that you have a new lease on life. The water is highly saturated, yet not overdone, and so this also draws us in as the water looks clean, fresh, and inviting! The scene overall gives me a refreshed feeling and I can almost hear the sea birds and feel the cold rush of water that you would feel from diving in. All of these things combined build a story which touches on a lot of our different senses like sight, feel, smell, and sound. This creates a very strong image from what is essentially two relatively simple images combined.

Sean Busher

What is most interesting about this image by Busher, and what drew me specifically to this campaign, is his choice of composition. The robot vacuum is the main focus of this image and is the only subject that is sharp but Busher has included a puppy looking in through the glass doors, and further back again are the people seemingly in conversation but separate from the vacuum and the puppy. By creating the image in this way Busher has produced a very comical element to his image where the puppy almost seems to be in a stand off with the vacuum. It looks as if the puppy is concerned and yet confused by the device which in a way gives the vacuum an almost human element, as if it has some sort of agenda or personality which contradicts to the puppy’s. Additionally, by placing the people in the far back of the frame it shows that the puppy is so interested in the object itself that it completely disregards any interest in its owners which hints at the idea that the device is something out of the ordinary and therefore deserves this level of attention.

Lastly, the layout of the image also shows that the object needs minimal to no human interaction for it to function, and so is simple to use as well as time saving for consumers as they can set it up and leave it to run while they enjoy time spent with family etc instead of housework.

Matthew Seed

What drew me to this photograph by Seed was the deconstructed element; the trainers are the main focus but it is all of the details around the trainers which really piqued my interest. We can see that the majority of the things around the trainers are materials used in making the product itself but also included are what appear to be large diamonds which hint at the rarity and opulence of this line of shoes. Also included are what look like design concept drawings for the product. All of these details make me feel as if we (the audience) are being involved and included in the creation of the product and so this is quite exciting and almost like a “behind the scenes” look as opposed to the product with nothing else.

Seed has created one image in colour and one in black and white which adds to the idea of a modern take on Reebok Classic. Another strong element to this campaign is that these images work well on their own as well as a set which is important when creating adverts that hold variety as well as continuation; the audience may see several different parts of this advertising campaign and so you want them to flow together as part of a series.

René de Carufel

Carufel has taken an idea here and really ran with it; he has been tasked with advertising an asparagus paste and so has used that to create an image which shows exactly what the product is and does and yet has added a twist which creates a lot more depth. By photographing this product in this way he has produced an image which strays away from the boring and norm of every day and has made this unexciting product all that more interesting which will cause customers to stop and pay a bit more attention.

By including more asparagus in the background it adds lots of contrasting textures between the tube, the cap, the surface underneath, and the vegetables themselves. The lighting allows us to appreciate all of the different textures and tones of the vegetables which, similar to Lemoigne’s work, helps us to build a sensory picture in our minds where we can easily imagine how the vegetables would feel in our hands, as well as how they would taste and smell. From this image I can see that there is some flexibility in the vegetables and so I assume that they are cooked which again allows them to be that bit more enticing to the audience.